Monday 23 September 2013

Layout Design



Layout Design

         
I-             Introduction


We can defined Layout as the method, plan, graph or design in which the parts of some elements are arranged
Layout design is a simple design, it is the visual communication. Newspapers, magazines, books and other paper designers don’t have only to put appealing to the eye, but also tell and show what is important in the history, text and message through their drawings. A good design suggests not only the story and photos, but a context also.  History of Layout Design and Modern Newspaper and Magazines (Anon, 2012).



II-           Page layout design  


Page layout is the process of combining text, image and negative space on the page to produce a balanced, and pleasant visual impact that would enable the reader to build collective meaning and a message for the text. No text has a unique meaning or a unique message, that’s why different designs create different meanings and different messages for the same text. History of Layout Design and Modern Newspaper and Magazines (Anon, 2012).

When it comes to design our newspaper, book’s cover page, website and so on we usually use “GRID”. With the grid as layout guide, we will see with different ways how elements, text, images, graphic objects, and so on can work mutually to generate successful layouts.  The use of grid layout is an advantage for us to design our page. So we can’t talk about layout design without the grid which offers an arranged structure for layout. The grid layout must allow us to dictate the look and feel of our publication. Grid structures are very important for documents containing a combination of text and graphs

III-A Types of layout.
III-A-a- Grid Layout (basic structure)

1     1-  2-column grids
.
2-column grids are mainly used in books, newsletters, or publications where the width of the column is narrow. Even if this provision is too easy, you may always get variety by enable certain elements, for example, images and titles for covering two columns on the page. The image1 below shows example. Page Layout Design(Anon, 2013)

                                                                 image1

1-    3 column grids
Three column grids provide additional flexibility than grid with 2 columns as both (text and graphic) can extend over all columns. Grids with 3 columns work for the majority layouts, same for those large, and are principally suitable for publications that don’t need difficult classification of elements. Page Layout Design(Anon, 2013)
                                                                image2

1-     More than 4 column grids:


When it comes to put a diversity of elements in the layout of text, photo, and so on, we will realize that the gates with more than 4 columns is more flexible.

In general, the grid with an odd number of columns in the grid works better. 5 and even 7 grids columns are more flexible and also allow asymmetric post of elements, which tends to be more attractive than a symmetrical arrangement or layout.
This examples down shows us two different ways in which we can arrange the same information into a seven-column grid. Page Layout Design(Anon, 2013)

                                           image3

II-b- Asymmetrical grids.

II-b-1- Basic three-column symmetrical grids.


This sample is a simple grid consisting of three correspondingly sized columns, it displays text columns and images in a good-looking, and also conventional planning. Here some elements can occupied multiple columns (red part). Page Layout Design(Anon, 2013)

                                                  image4

II-b-2- Asymmetrical grid with sidebar

 

 Asymmetrical layout allow us to use a thin ‘sidebar’. This one isn’t used for main body copy, but in its place holds connected text (headings, pull quotes, notes, and so on). It may also hold graphics, or simply white space.
The list bellow defines some common uses of the sidebar:
·         To show headings: in the sidebar column, headings showed support to establish documents and enable the reader to rapidly scan the page to get information they need.
·         To highlight essential information or quote.
·         To hold information that is related to the central topic of the body, but not part of the main text flow. For example, note, idea, or warning. Page Layout Design(Anon, 2013)

                                                                       image5
    
    III-B- Template


 A template includes repetitive or repeated elements most of the time visible to the audience. Using a template to arrange elements usually involves less graphic design skill . Templates are used for minimal modification of background elements and frequent modification or swapping of foreground content.(July 2013).


    III-C-Dynamic

Paul Andrew (July15,2013) states that “Dynamic layouts cleverly and seamlessly arrange content into the grid”.


IV             Letters used as focal point of a layout.

Even a single letter can be successfully used as the focal point of a layout, particularly if It related to content and has an engaging graphic form. Since letters are omnipresent in our lives, they almost always attract our attention. The cover design by Jeff Neumann for the entertainment tabloid Wild Life features the historical letter style known as black letter or, more accurately.
The subject of Neumann’s cover is The Scarlet Letter, a contemporary Hollywood version of Nathaniel Hawthorne’s novel of 1850. Neumann unusually minimal layout is surprisingly sophisticated for this type of tabloid: the title of the film and the graphic form are completely integrated ( the primary graphic form is the scarlet letter A of the tittle, forcibly worn on the breast of the protagonist as public castigation for adultery). The scarlet letter A is placed dramatically against a solid black background, the red glow of its outside edge reinforcing the heated moralistic theme of the film.
Although a successful cover design could be made with just the glowing letter, a layer of content was added to the solution by making images of the actors inside the letterA, adding a human element to the cover. Additionally the letter’s profile against the black ground creates a keyhole through which the reader voyeuristically observes the central characters, enhancing the film’s controversial subtext regarding moral judgment and sexual behavior.

                                        (Jeff Neumann ,193?) image6

                            V-Conclusion

Layout design help us to know exactly how to plan our job, by using grid, template and also dynamic layout, we may know in which way and in how many part we will like to arrange our design whether it is cover page design, news papper or web page.

References:


Page Layout Design
In-text: (Serif.com, 2013)
Bibliography: Serif.com. 2013. Page Layout Design. [online] Available at: http://www.serif.com/appresources/ppx5/tutorials/en-gb/tutorials/design_grid.htm [Accessed: 24 Sep 2013].

A History of Graphic Design: Chapter 58 ; History of Layout Design and Modern Newspaper & Magazins
In-text: (Guity-novin.blogspot.com, 2013)
Bibliography: Guity-novin.blogspot.com. 2013. A History of Graphic Design: Chapter 58 ; History of Layout Design and Modern Newspaper & Magazins. [online] Available at: http://guity-novin.blogspot.com/2012/04/modern-newspaper-magazine-layouts.html [Accessed: 24 Sep 2013].





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